How To Save Money With Effective Advertising

Before you shell out any money to advertise your business online, it's a good idea to test your ad copy first. Whether you're promoting in ezines using 5 line classified ads, or more popular 60 line solo ads, it's always sensible to test the ad copy using a free medium -- such as ezines, safelists and other free online services -- before spending your hard earned money.

Here's a resource that we recommend where you can signup to many ezines that offer free advertising with one simple click! Then you can submit your classified ad to thousands of opt-in readers each and every week.

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With solo ads, pay particular attention to the headline, the first line of your ad, and the PS section. These are the 3 most commonly read sections of an email. Where possible, also include a bulleted list, and make the paragraphs short and punchy. Just think how most people scan emails and make the important things -- the benefits -- stand out and attract attention.

Here are some further tips on writing solo ads.

CLICK HERE FOR SOLO AD COPYWRITING TIPS!

Wherever possible, use an ad tracking service so you can physically see how many impressions and click-thrus your ads are receiving. Replace your affiliate link with a tracked link in your promotions, and if time permits, use a different tracking link for each advertising vehicle that you use. This helps you to gauge how good the response to your ad copy is, whether it needs more tweaking and whether you're advertising to the right target audience. It basically tells you what you're doing that's effective and what's not.

If you are an affiliate promoting someone else's program, use an opt-in page or squeeze page before the prospect can go further. This builds your own list that you can follow-up with, then redirects them to your affiliate web site. This saves you wasting your promotion efforts and money on the companies that you're affiliated with. When using this method, you should also consider giving the prospects who opt-in to your list a nice bonus for taking the time out of their busy day.

When you're satisfied that your ad copy is pulling well, then and only then, consider using a paid advertising service to promote your opportunity.

Using these simple tips as a guide will save you money in the future.